Robert Haddad · Realty ONE GroupCall or text 818-974-1397 · DRE #02107904
Prepared for you · your home

Your Relaunch Plan

Every home sale comes down to 4 metrics.

Price, condition, marketing and availability. All four are in your hands. Here is how we get all four right for your home, starting on day one.

1 · PRICEyou control2 · CONDITIONyou control3 · MARKETINGyou control4 · AVAILABILITYyou controlSOLD
1

Price

I know you think your home is one of the best on the street. It may be. You have also lived there, cared for it and paid for every upgrade, so it is hard to see it the way a buyer does.

If you want my honest opinion, without the emotion attached, I'll give it to you, as long as you promise not to take offense. Price is not about what the home deserves. It is about strategy.

You can be a realistic seller who sells, or a hopeful seller who sits on the market and later blames the market, the photos or the agent. I'd rather tell you the truth up front than watch that happen.

0 showings · 0 offers12 showings · 3 offersSOLDMARKET VALUEmatches recent sold homesOVERPRICEDbuyers skip itYOUR PRICE
2

Condition

Your home has to be show-ready at all times. Buyers decide in the first few photos and the first 10 seconds through the door.

Below is a real example of a property that didn't sell the first time.

After: light gray walls, whitewashed stone fireplace, neutral staging and a clear view of the waterBefore: bold yellow and red walls, dark stone fireplace, bright furniture and personal decorBeforeAfter
After: soft white walls, white stair railing, modern neutral furniture and a light rugBefore: tan walls, dark stair railing, ornate gold furniture and framed tapestryBeforeAfter

Where 18 years of expertise comes in

With my experience I know what buyers want. Ill share my opinions on what changes to make and you decide if you want to get it done on your own or have me bring in my own crews & vendors at competitive pricing.

3

Marketing

A great home that no one sees doesn't sell. Marketing is how the right buyers find it fast — and how they fall for it before they ever walk through the door.

Professional photos, staging and a listing that shows the home at its best, pushed out across every portal and to the agents who have ready buyers in your area right now.

4

Availability

The home needs to be available to show at all times. Buyers who are ready to buy are usually touring several homes in one afternoon. If yours isn't open that day, they fall for one that is.

  • Lockbox on, so agents can show with short notice
  • Say yes to evenings and weekends, when most buyers are free
  • A 20-minute reset routine, so show-ready is easy to keep up
  • Pets and valuables have a plan before the first showing

Price strategy, part two

Most buyers buy the payment, not the price.

Today buyers shop by their monthly payment. That opens a door most agents never use. Sometimes there are ways to put more money in your pocket even when the deal looks like a lower price, if you work with the right lender.

I've partnered with a top lender who has programs for every type of property. Together we use creative financing to lower the buyer's monthly payment without lowering your sale price. The buyer gets a payment they can live with while you keep your price strong. That's a win for both sides. We will get creative to net you the most money.

  • Put your concession toward lowering the buyer's rate, not toward cutting the price
  • Market the monthly payment, not just the price, so more buyers see they can afford it
  • Buyers matched with my lending partner early, so offers come in stronger and close cleaner
1 · CUT THE PRICESALEPRICEPRICE CUTMONTHLY PAYMENTHIGHLOWBUYERStill too highPrice goes down. Payment stays high.2 · LENDER PROGRAMSALEPRICEPRICE STAYSLENDERPROGRAM$$$MONTHLY PAYMENTHIGHLOWBUYERI can afford it!Price stays. Payment goes down.

Illustration only, not a loan quote. Programs, rates and eligibility depend on the buyer, the lender and the property.

Why price strategy matters

Your best buyers show up in the first 30 days.

A new listing gets the most attention it will ever get in its first few weeks. Every serious buyer and buyer's agent watching your area sees it at once. The goal is to capture the highest chance of a sale inside that window. After it closes, the people who are left are tire kickers, low-ballers and buyers who think they can push you around.

Day 1Day 30Day 60Day 90+Buyer attentionPeak attentionInterest fadesStale listing
Days 1–30Serious, qualified buyers. Strongest offers. Sometimes more than one.
Days 31–60Fewer showings. Tire kickers and "we'll think about it."
Day 60+Low-ball offers, price cuts and buyers who ask what's wrong with it.

Illustration of a typical listing's attention curve, not data for your street. From my own past listings: half went under contract within about 9 days. Sellers averaged 99.7% of their asking price.

Two sellers, same street

Which one do you want to be?

$$$$$$SOLDDay 12!

The realistic seller

  • Prices with the sold homes, not the hopeful ones
  • Gets the house show-ready before day one
  • Says yes to showings
  • Picks the best of the early offers and moves on with life
PRICEREDUCED127DAYS ON MKT"It's the market.""It's the agent."

The hopeful seller

  • Prices for what the home "deserves" and waits
  • Misses the first 30 days, when the best buyers were looking
  • Fields low-ball offers and cuts the price anyway
  • Nets less months later, then blames everyone else

What clients say

Don't take my word for it.

5.0
5-star rated by clients

He did a beautiful job presenting my house inside and out. Any potential problems and suggestions for solutions were promptly communicated. From beginning to end all went smoothly.

Verified seller · 5 stars

Seller

"Robert helped my family and I out in a professional manner. He made everything easy for us and convenient! He did such a terrific job at his negotiation skills and got us more than we were expecting. I highly recommend Robert."

Mikey K.
Seller

"I would recommend Robert hands-down over any other agent. Thanks to Robert, I was able to sell my home … in a short amount of time despite rocky market conditions. He is very knowledgeable of the local market and has experience with all aspects of real estate."

Verified seller
Seller

"Robert is very helpful and knowledgeable, he is always willing to help out and explains the process thoroughly. When he listed my home he had professional pictures taken that showed the true essence and beauty of my home."

Verified seller
Buyer

"The market was hot and was moving quickly! Robert made it his business to be available to us at a moment's notice. Robert was always professional, kind and most importantly honest!"

Tamanie S.
Buyer

"Robert went above and beyond expectations in dealing with a very difficult seller. We always felt that he was taking a personal interest in us and our needs. He was also very skillful in working with our lender, saving us time and fees."

Verified buyer
Buyer

"Very professional and knowledgeable in the industry. Highly trustworthy and a pleasure to work with. I always felt like he had my best interests in mind and listened to what I was looking for."

Verified buyer
Seller

"Robert is a very detail-oriented person. He helped me to sell 2 properties and purchase one … I am very happy and proud to recommend him as well as using him for my future real estate transactions."

Verified client

Verified client reviews. Some are shortened (…) for length or to remove a street address; spelling lightly corrected.

Robert Haddad

"My job isn't to be nice just to earn your listing. I want to be of service to you. That means sharing what will work to accomplish your goal, based on 18 years of experience and statistics."

Robert Haddad · over $100 million in real estate sold · 94% success rate

Let's get it right this time.

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Or call/text 818-974-1397